# Promotions report

> **You need:** *Sales reports*.

The promotions report shows usage grouped by promotion code — how often each was applied over the period.

## What it's for

It answers the question marketing actually needs: **which promotions are being used**, and therefore which are worth repeating.

Read alongside [Sales report](/books/console-yF7/page/sales-report) and [Product sales report](/books/console-yF7/page/product-sales-report), it also answers the harder question — whether the promotion brought in business or discounted business that was coming anyway.

## Reading it

Usage is grouped by code, so a campaign appears as the code customers entered. If you ran several codes for one campaign, you will see them separately; group them yourself, or run future campaigns as one campaign with multiple coupons so they stay together — see [Promotional codes](/books/console-yF7/page/promotional-codes).

## Questions worth asking of it

| Pattern | What it usually means |
|---|---|
| High usage, flat sales | Discounting business you already had |
| Low usage, wide distribution | The code isn't reaching people, or isn't attractive |
| Usage concentrated in a few stores | Local awareness, or the offer only applies there |
| Usage stops abruptly mid-period | The campaign hit its end date, or was expired — check [Promotional codes](/books/console-yF7/page/promotional-codes) |

## Zero usage is a finding

A promotion with no usage is worth investigating before repeating it. The usual causes are all fixable: the campaign was not live for those stores, the dates or valid times excluded the trading period, or the codes were never distributed.

The [Promotional codes](/books/console-yF7/page/promotional-codes) page lists the checks in order.

## Related pages

- [Promotional codes](/books/console-yF7/page/promotional-codes) — creating, expiring and troubleshooting campaigns
- [Personal promotions](/books/console-yF7/page/personal-promotions) — offers granted to specific customers
- [Sales report](/books/console-yF7/page/sales-report) — whether the revenue moved